History of LUXE lubricants in the market started in the 90's, when the car fleet of our country was growing rapidly. Foreign cars rushed into the Russian Federation, domestic cars production was at its peak, trade turnover, passenger and freight transport market was also on the rise, and there was a strong need for quality equipment maintenance. This period was the starting point for the LUXOIL brand creation.

JSC "Pushkinsky Factory" became a production site, and this allowed applying all the experience and advanced developments of one of the largest lubricant manufacturers in the former Soviet Union. For the first time in Russia, TQM (Total Quality Management) system has been developed and successfully implemented for making LUXOIL products, which fully complies and exceeds the ISO 9001-1994 standard applicable at that time. Due to continuous upgrade of production facilities and implementation of new quality control system, LUXOIL-branded oils have quickly gained leading positions in the market.

LUXOIL was rebranded in 2008 to introduce a new LUXE brand for its products in the market. LUXE lubricants meet modern requirements of the automotive industry and incorporate advanced technologies of the world oil and chemical industries.